Hanson’s article provided a particular example of how ROI can be used when multiple measures are involved. He recognized the importance of proving the value of employee engagement programs, and how they can relate to the return on investment. He noted that just half of HR programs were measuring ROI on these programs, at a crucial time when companies were set to spend heavily on engagement. He thoroughly explained the value in measuring ROI throughout his article, and it was well received by the audience.

Read the article here.