Measuring Results of Virtual and Hybrid Events

Posted in Case Study, Measurement

Combining a remote, or virtual, audience with face-to-face audiences presents enormous opportunities to extend the reach of important messages. There are also new and sometimes unanticipated challenges.

Research into the Virtual Edge Summit, a cutting edge hybrid event, revealed barriers and enablers to success and provides excellent insight on how to maximize impact with every attendee regardless of physical location. Study designed, executed and written by Todd Hanson, Chief Engagement Officer at Creative Visions in cooperation with Virtual Edge Institute.

ROI of Engagement VES Case Study