In this real world, two-part case study, an insurance company executive was tasked to reduce spending across all areas. Instead, he chose to build the business case for maintaining their investment in channel partner conferences by undertaking a study of the Return On Investment (ROI). The findings of the study conducted by Todd Hanson, Chief… Read more »
A survey of HR professionals at World at Work Rewards Conference and Exposition revealed a startling gap between what should be measured and what is being measured when it comes to investments in people. Study designed, executed, and written by Todd Hanson, Chief Engagement Officer at Creative Visions. World at Work MI ROI of Engagement… Read more »
Combining a remote, or virtual, audience with face-to-face audiences presents enormous opportunities to extend the reach of important messages. There are also new and sometimes unanticipated challenges. Research into the Virtual Edge Summit, a cutting edge hybrid event, revealed barriers and enablers to success and provides excellent insight on how to maximize impact with every… Read more »
Hanson’s article provided a particular example of how ROI can be used when multiple measures are involved. He recognized the importance of proving the value of employee engagement programs, and how they can relate to the return on investment. He noted that just half of HR programs were measuring ROI on these programs, at a… Read more »
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